BRANDING AND IDENTITY x MARKETING X PRINT
Elevate is a new insurance plan offered by Denver Health Medical Plan in accordance with the Affordable Healthcare Act. As part of their creative team, I played a large role in the research, conception and creation of all the art direction and collateral for their new identity and ongoing marketing campaigns. The target demographic was active young adults, so a sleek professional look with full color photos and minimal typography were used as a system to reflect their company values of simplicity and transparency. The collateral for this campaign included traditional advertising exposure and print mediums like billboards, bus ads and brochures as well as web and social media advertising. The opportunity to assist in the researching, writing and art direction of a thirty second television commercial was also part of my exposure to this project and industry.